The fatal car vs share/multi cycle accident occurred mid-morning February 13.
A woman tourist from the UK, Alison Korny, died at the scene.
Three other UK tourists were seriously injured, helicoptered to hospital.
The car involved was in a 100kph speed zone at impact time.
Puruatanga Road is widely regarded as needing lower speed limits.
The road is a visitor magnet for walkers, cyclists, bus and car travellers.
Up to 1,000 people use it weekly, many on foot and bike.
Despite two reports seeking 40kph maximum speeds, nothing has been done.
Winery Row is a key to Martinborough’s wine tourism sector.